It is the tale that matters

People can and will be dismissive of J.K. Rowling's writing abilities all they like, but there is something to be said for the power of a story.
Foremost, the books are written for children. Adults who criticize the style of the prose are missing much of the point. And you will not see me criticizing anything that helps kids in our electronic society to love books.
That's the point really isn't it? That is why there are book snobs to begin with, because we (yeah, I am one) love the written word. We love the places that books take us, and the things that they show us. Rowling has helped to create not just one, but several generations of book lovers. Children and adults who will go out and find something else to read in the time between books. People who helped create a weekend in which a book made more money than the top two grossing films.
Like I said at the beginning, the power of a story is what matters. Harry, Hogwarts, Hermione, they are all part of an amazing world that makes people want to keep coming back. We care about these people, hell, we even think of them as people. That is the power of a good story.

I am an adult, and I read Harry Potter.